MUSGU is a design studio founded by Yanly Erh, exploring the intersection between nature, technology, and the human body. Guided by the ethos of biomimicry, the brand sees design as a living organism—something that grows, adapts, and evolves with its environment.  

Each creation by MUSGU is conceived as an extension of the body, merging organic forms with advanced fabrication techniques such as 3D modeling, digital sculpting, and experimental materials. From the sculptural ergonomics of the Y-Bags to speculative wearable objects and printed biomorphic structures, MUSGU exists where the digital and biological converge.

Born in Brazil and developed through a global lens—across studios in São Paulo, New York, and Tokyo—MUSGU challenges conventional notions of fashion and product design. It operates between the physical and virtual, the primitive and futuristic, crafting artifacts that belong to a possible future ecology of design. The brand gained international attention when the Y-Bag was featured at KidSuper’s Paris Fashion Week show, marking its entrance into the global fashion stage and highlighting its fusion of conceptual design and wearable art.