Iguatemi 365 is the digital platform of Iguatemi Group, Brazil’s most established luxury retail company and the force behind iconic shopping destinations like JK Iguatemi and Shopping Iguatemi São Paulo. Known for introducing major international fashion houses to Brazil, Iguatemi expanded its legacy into the digital space through Iguatemi 365 — a platform designed to bring the same sophistication and exclusivity of its physical stores into an online environment.
Blending local and global influences, Iguatemi 365 curates a refined selection of national and international brands, offering Brazilian consumers access to contemporary fashion through a luxury e-commerce experience.

As part of the launch team, Yanly Erh served as a fashion consultant and buyer, playing a central role in defining the platform’s product curation, trend direction, and overall creative tone. His global perspective and understanding of emerging designers helped shape Iguatemi 365’s brand mix, ensuring a balance between established luxury labels and new-generation creatives. Yanly’s contribution was key in positioning Iguatemi 365 as a forward-thinking platform that connects Brazil’s luxury heritage with a younger, more dynamic audience of fashion consumers.