Rooted in the name musgu—moss in Portuguese—the campaign embodies the brand’s ethos: design as an extension of the body, capable of growing, adapting, and merging with any environment. The Y-Bag was envisioned as more than an accessory; it becomes part of the human form. In the shoot, body and bag dissolve into one another, blurring the boundary between skin and object. Just as moss attaches and thrives across surfaces, the Y-Bag suggests a future where fashion evolves as naturally as living organisms.